Alleson Athletic, established in 1933 in Rochester, New York, by Abe and William Levine, was a prominent manufacturer of in-stock and custom sublimated athletic apparel and game uniforms. The company's product line encompassed all major sports categories, marketed under brands such as Alleson, ChromaGear, and through licenses with Under Armour, New Balance, and the NBA/WNBA. Their products were primarily distributed through athletic apparel distributors and a vast network of over 4,000 independent team dealers.